Anando Milk, from India, wanted to increase milk consumption among children, so the McCann Erikson Agency came up with this amazingly creative ad placed on one of Mumbai’s buildings, where you can see a child strong enough –a benefit of the milk, of course– to move part of the building itself. (Link)

This creative ad campaign for Powerhouse Gym, revolves a construction site giving it a sense of interaction with everyday elements to the public eye. (Link)

This idea for Allstate auto insurance features an actual car teetering on the edge of the parking garage in Marina Towers, a famous landmark in the center of downtown Chicago. (Link)

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